So Many Subjects for this Post: Vocabulary, Language Use, Branding Whores, Pop T.V., et.al.

People who know me, know that I an not a snob (??).  I do, however, dislike despise the misuse of the English Language.

    
    

     Last night, as I was doing some channel surfing, I stopped on QVC (one of my favorite channels for laughs).  Couldn't have been a better time.  Isaac Mizrahi was on there pushing yet another product.  Isaac Mizrahi may have once been a good designer, but he has allowed his Brand to fall to the level of the Masses.  Although they roll out the red carpet for him at Target; at Dillards or Niemans, not so much.  He is now the king of "cheapening the Brand" and would probably put his name on a KKK Robe if the price was right. But that's a discussion for another day.
     This was just too much... He was standing over a Juniors Cheesecake on QVC. The two female pitchwomen were swooning over the product as he tells the story of the Madras Pattern (made on the icing) which he now says is sort of his "Trademark Design".
     Finnally, to push the product, one of the women grabbed a dish with a slice of cheesecake saying she couldn't wait any longer, took a bit, and declared it to be "nouveau ritch" (her pronunciation) refering to the taste/texture.  In an obvious bid to be sofisticated, she created a gaff.  Please allow me to use "noveau riche" (correct pronunciation) properly in two sentences: You are probably nouveau riche if you buy an Isaac Miizrahi Madris Plaid Cheesecake or You are probably not even nouveau riche if you do much shopping at QVC.
     But she is right about one thing; and Isaac Mizrahi Cheesecake is nouveau riche.